The cruise industry has long boasted of its value compared to land vacations. But Norwegian Cruise Line Holdings is notably not emphasizing low prices. It is instead working to get passengers to spend more on tickets, shore excursions, and onboard extras.
Experience and sustainability are losing their equity as more brands cynically pile on. These are examples of emerging, global brands with depth to their practices. Intrepid travelers should take note.
Go back to the e-newsletter The North Pole is the world’s northernmost point and a prize still zealously pursued by adventurers andexplorers today. This one-of-a-kind adventure with Poseidon Expeditionstakes guests across the frozen Arctic Ocean to the NorthPole aboard the world’s most powerful icebreaker. The voyage starts in Murmansk, Russia. There, travellers embark the world’s […]
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A new cruise line is betting that focusing on a specific market niche will be a winning strategy. We look at the game plan behind the new fitness-focused concept and consider whether it can work out.
Australians have taken to cruising like ducks to water. With around 85 percent of bookings going through travel agents, this sector is providing a shot in the arm for travel retailers hit by falling margins in their bread-and-butter flights and hotels business.
Cruise operators are eager to bring newcomers on board. This story presents some basic information that could help first-timers, but cruise lines would be wise to better demystify the experience.
Cruise passengers are likely not aware of everything that goes on behind the scenes on a giant cruise ship — or why they suddenly might crave a coffee while on board. This story gives an entertaining look behind the curtain.
Most of the world’s largest cruise lines have new tonnage to show off this year. To fill those ships, the industry needs to convince land-loving travelers to consider the sea instead.